Types of Commercial and Business Signage

One thing that many companies forget about when planning their commercial and business signage is their identity. Your sign is representative of your company. Therefore, you should make sure that it is visually appealing, simple to read, and effective in communicating what it is that you are offering. A well designed sign can go a long way to making or breaking a successful business venture. However, when it comes to this crucial element, many companies fail to take full advantage of their signage options.

In the past, many companies would purchase stock signage that was already designed and sent out to their area. Now, you can purchase signage from a third party vendor who will create a custom sign for your company that you can customize with your company’s logo and/or colors. You can also get signage that offers a static message such as, “closed on Monday.” Another idea is to get a combination of both commercial and static signage. Here are some other ideas:

* Retail: The types of commercial and business signage that are most often used for a retail outlet are advertising hoardings. These signs offer the greatest visibility for any retail business location because they are always in use. Retail signs should be clean, appealing, and reflective of your business. Signs for automotive shops, electronics stores, dollar stores, gift shops, and clothing stores should all feature clean, reflective lettering with a neutral color scheme. Don’t try to skimp on the design of your commercial and business signage.

* Office: In the past, office buildings had a simple sign above the door featuring the name of the company, address, and phone number. However, today, many offices have a more engaging commercial sign in addition to an attractive door knob/signal. This type of signage is not as popular but can still work. For example, an outdoor commercial sign in the evening hours, reading “office closed,” can be effective. In addition, the outdoor commercial signage on the building’s exterior can serve as additional advertising for the business.

* Hospitality: Commercial and business signage for hotels, restaurants, motels, campgrounds, and any other businesses that deal in selling or provision of hospitality is very important. The best-selling point of any business is the first impression that customers get from it. If you are able to effectively communicate your commercial message to potential customers then your bottom line will take off. Use modern, attractive signage that is easy to read and keep close to the eye.

There are many other types of commercial and business signage besides those mentioned above. But, if you are in need of some signage for your business, be sure to look for the best Charlotte sign company to help you create your own sign message. These experts will help you select the right type of business signage to best capture the attention of your potential customers. With their help, you can soon improve your business’s visibility and take your business to new heights.